Born from Real Needs. Crafted with Care.

We transform everyday challenges into feel-good solutions by weaving cultural wisdom and family traditions into products that solve problems you didn't know you had.

Our Story

Made By Demand was born from those moments we've all experienced—searching endlessly for something specific, only to discover it simply doesn't exist. What started as our founder's personal quest to bridge the gap between cultural heritage and modern living has evolved into a mission to solve the everyday problems hiding in plain sight. We believe the best products come from real experiences, real frustrations, and real solutions that honour both tradition and innovation.

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Our Founder

Evelyn: The Fixer Behind Made By Demand

Evelyn didn't set out to become an entrepreneur—she simply couldn't find the products she needed, and her analytical mind wouldn't let that slide.

As a business analyst with Nigerian heritage and a passion for authentic flavours, Evelyn spent years solving complex problems for major corporations. But the problems that truly mattered to her were happening in her own home. When she couldn't find a way to make authentic Jollof rice without sourcing dozens of ingredients, or child-sized exfoliating gloves after her daughters' request at The Body Shop, she realised these weren't just her problems—they were market gaps waiting to be filled.

Coming from a lineage of warrior women who cleared paths to new places and owned rooms they were told they couldn't be in, Evelyn describes herself as a "natural fixer." Her mind is built to seek solutions, and when she identifies a genuine need, her professional background kicks into action with research, analysis, and systematic problem-solving.

She founded Made By Demand with a simple mission: create innovative, high-quality products that enhance everyday life whilst celebrating cultural heritage. Starting with zero budget and armed with analytical skills, she's grown the brand's digital presence across multiple platforms whilst developing products that solve real problems for real families.

Her flagship Jollof Sauce transforms authentic West African cuisine into a three-ingredient solution, whilst her family-sized exfoliating gloves emerged from her daughters' entrepreneurial suggestion. Both products reflect Evelyn's core belief that the best innovations come from listening to genuine needs—sometimes from the smallest voices with the biggest ideas.

Today, Evelyn continues to plot the next super-useful product whilst raising two future entrepreneurs who've already proven they inherited the family's problem-solving DNA.

Our mission is beautifully straightforward

At Made by Demand, our mission is to create innovative, high-quality products that weave cultural heritage into the fabric of modern life making your everyday easier, more joyful, and more connected. Every solution we develop reflects three fundamental values that stem from our founder's original vision. Quality guides everything we do—from the ingredients we source to the feel of our packaging—because we believe practicality should never compromise excellence. Cultural Heritage remains at our heart, keeping us grounded, infusing each product with meaning, story, and a sense of home. This is all underpinned by our unwavering Customer-Centricity; because we understand that the best products emerge when we truly listen to real needs and real stories, ensuring we’re creating solutions that feel personal, purposeful, and proudly Made by Demand.

How It’s Made Matters

We work with trusted manufacturers and source our ingredients and materials with care. From food-safe packaging to soft-touch fibres, we believe great products start with great materials.

Our Commitments Run Deep

We don’t just make products—we build trust. That means transparent sourcing, ethical manufacturing and solutions that fit into your life without harming the planet.

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innovative products inspired by modern living

Explore Our Products